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      <image:title>About - Hi There! I’m Tarra.</image:title>
      <image:caption>I’m a specialty coffee professional with over 15 years worth of experience in both retail and wholesale operations.  What started out as a summer job turned into a lifelong passion and career that continues to grow and excite me daily! I’ve worked for reputable roasters such as Klatch Coffee, Verve Coffee Roasters, Equator Coffees, &amp; Provision Coffee &amp; Roaster. It was during this time I helped to open and train various cafes and coffee programs such as those for the Thomas Keller Restaurant Group, Sprouts Restaurant Group, The Wing, Alliance Hospitality Group, The Palm Coffee Bar, Estate Coffee, The Westin Downtown Phoenix, Merchant Coffee, and so many more. I’ve taught for the Specialty Coffee Association for various events such as Expo and Barista Camp teaching both practical courses, but seminars as well. In 2017, I gained my License as an Accredited SCA Trainer (AST) for Barista Foundations &amp; Intermediate, and continue to hold that today. Over the years, I’ve become skilled in specialty coffee training, equipment consultation, account management, and high-level client service. However, the element throughout all of these is business development. Whether it’s in the form of hands-on barista training, or just a phone call with some good advice, we can all use help in growing our business in this continuously growing industry we know as specialty coffee. I’ve learned so many lessons along the way, and I want to share them with you! This is why I created Curated Coffee Consulting.</image:caption>
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      <image:title>Testimonials - “From training our staff to helping us create accurate, detailed job descriptions, she helped to lay a healthy and thriving foundation for our team and cafe!”</image:title>
      <image:caption>—Joanna Heart, The Palm Coffee Bar (Burbank, CA)</image:caption>
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      <image:title>Testimonials - “The years of experience and confidence she displayed was the reason we used CCC for the 3 cafes we opened in los angeles and san francisco.”</image:title>
      <image:caption>— Jacob Spooner, Estate Coffee (Santa Monica, CA)</image:caption>
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      <image:title>Testimonials - “This course was the best choice I could have made for my self and my future endeavors. Everything was explained so clearly and was provided with individual and group focus during the course. I enjoyed every bit of this class, and learned so much, especially on things I thought I knew. I would recommend this course to anyone who is unsure on where to start or even as a refresher with our forever changing coffee world. Everything she provided in her course made taking the exam a breeze!  Thanks again Tarra, your knowledge and passion for coffee is truly motivating and appreciated.”</image:title>
      <image:caption>— Rosa Ramos, SCA Barista Skills Class Attendant</image:caption>
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      <image:title>Services - Equipment Selection &amp; Bar Design</image:title>
      <image:caption>Equipment selection is about function and design. With new models and makes coming out every year, we work together to find the right ones that will fit your budget, space provided, and aesthetics. This begins with an initial conference call to establish budget, timeframe, allocated space and training commitment. From there, a proposal with spec sheets for all brewing equipment &amp; how it is best laid out within your location is presented. Next, we communicate with you architect, General Contractor, or whomever else is building the bar, to review these details and create the foundation for a seamless installation. Last, we take care of ordering the equipment with the various vendors and coordinating installation. Available In-Person or remote.</image:caption>
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      <image:title>Services - Roaster &amp; Product Alignment</image:title>
      <image:caption>We can filter through all the details and features of various suppliers to find the exact right partner for you. Acting as a liaison, I’ll inquire with various roasters, coordinate your tastings, and work with those providers to ensure you get the most out of that partnership. Coffee is clearly a major feature to your program, but your beans are just one of many products you’ll need to make your menu successful. Taking your entire food &amp; beverage offerings, we help find all the right ingredients, tools, small-wares, and more to ensure no piece is missing. Available In-Person or remote.</image:caption>
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    <image:image>
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      <image:title>Services - Menu Development</image:title>
      <image:caption>Menu Development can be the most creative and continually evolving aspect to your coffee program! Creating an offerings list that is both true to your business, but also caters to your customers, will be a key component to your long-term success. All menu development includes an initial call to determine your menu preferences and vision for service. From there, we do the work of doing a competitive analysis of your local competitors, a financial breakdown of each ingredient going into the beverage, and make a step-by-step guide of making each drink. We review all of these to come up with your final menu &amp; beverage cheat sheet so you know exactly what you’re serving, how to create it, and what profits you’re making.  Coffee: For any and all beverages containing espresso, coffee, and cold brew Tea: For any and all beverages containing tea  Food: Coming soon! Available In-Person or remote.</image:caption>
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    <image:image>
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      <image:title>Services - Barista Training</image:title>
      <image:caption>Execution is everything. The barista is the final step in the coffee process, so we instill both skill and confidence in what they’re doing. Pick from two options: Mix-n-Match or Specialty Coffee Association (SCA) track. Mix-n-Match allows you to pick from a combination of beginner and advanced courses, and we even offer a train-the-trainer course. The SCA route is more formalized, but upon completion and passing the exam, you will receive your SCA certification in Barista Beginner or Intermediate. Available In-Person only.</image:caption>
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      <image:title>Services - hourly consultation</image:title>
      <image:caption>Not finding exactly what you're looking for in one of our other services? We can discuss your unique situation on an as-need basis, with an hourly rate to address all of your questions and concerns. Hourly consultation can include certain topics such as business plan development, menu adjustments, coaching calls, and more. Available In-Person or remote depending on the circumstance.</image:caption>
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    <image:image>
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      <image:title>Services - S.O.P Creation</image:title>
      <image:caption>Developing policies &amp; procedures, then documenting it all in an editable format, can take hours of creation. We do that for you with our Standard Operating Procedures (S.O.P) Creation. Examples of S.O.P creation include: Training Modules: Powerpoints, instructor guide, exam, handouts Employee Handbook Basics of the Business, dress code, cell phone policy, disciplinary code, etc Operations Guide: Order guides, Open/mid/close checklists, brew guides, etc Job Descriptions: Written description ready for posting, competitive wage analysis, etc All content creation will be individualized with your brand standards and become property of your company upon completion. Available remote only.</image:caption>
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    <lastmod>2022-05-09</lastmod>
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    <lastmod>2024-12-27</lastmod>
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      <image:title>Downloads - Vision Plan: Coffee Roasting</image:title>
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      <image:title>Downloads - Vision Plan + Consulting Session : Coffee Roasting</image:title>
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      <image:title>Downloads - Vision Plan + Consulting Session : Coffee Roasting</image:title>
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      <image:title>Downloads - Vision Plan: Coffee Shop</image:title>
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      <image:title>Downloads - Vision Plan + Consulting  Session: Coffee Shop</image:title>
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      <image:title>Downloads - Vision Plan + Consulting  Session: Coffee Shop</image:title>
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      <image:title>Downloads - FREE Coffee Business Funding Guide</image:title>
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