What does a “coffee consultant” actually do?
Your Guide to Launching a Café or Roastery with Expert Support
If you're thinking about opening a café or launching your own roasting program, you've probably come across the term coffee consultant. But what does that actually mean?
Truth is, coffee consultant is a broad umbrella term and just not specific enough. The coffee industry spans everything from green buying and roasting to retail, quality control, barista training, business development, and more.
So, when you’re seeking help, the real question isn’t “Should I hire a coffee consultant?” — it's “What type of coffee consultant do I need?”
At Curated Coffee Consulting, we specialize in retail and wholesale coffee business consulting. That means we work directly with:
Aspiring café owners preparing to open their first coffee shop
Coffee entrepreneurs launching a roastery or wholesale coffee business
Existing small coffee businesses aiming to optimize and grow
So if you're launching a coffee business, here's how we help!
Retail Consulting. Retail Consulting looks like:
Custom café business plan – Built to help you raise funds, stay focused, and plan your launch
Vendor & equipment sourcing – Choose the right espresso machine, grinders, brewing gear, and service partners
Menu development & pricing – Create a unique, profitable, and customer-friendly menu
Bar design & layout – Design a café that’s functional, efficient, and beautiful
Hiring & onboarding materials – Includes job descriptions, an employee handbook, drink guides, and training modules
Barista training – Hands-on instruction in espresso, milk steaming, workflow, customer service, and more
From idea to opening day, we're here to make sure you launch with clarity, confidence, and quality.
Wholesale Consulting. Wholesale consulting consists of:
Business planning – Clarify your mission, pricing model, and customer base
Product development – From sourcing green coffee to creating roast profiles and packaging
Sales strategy – Learn how to sell, build a customer pipeline, and close wholesale accounts
Branding & positioning – Define your niche and message to stand out in a crowded market
As someone who’s been in coffee sales for over a decade, and I’ll be the first to say: no coffee sells itself. We help you build the skills and systems to turn your product into a sustainable business.
so whether you’re dreaming, planning, or already executing — having a coffee business consultant by your side can be a game-changer. Opening a café or starting a roasting business is a big deal! It’s not just financial — it’s emotional, creative, and deeply personal. As the saying goes: “It takes a village to raise a child.” For many, launching a coffee business feels just as personal.
At Curated Coffee Consulting, we become part of your team — your coach, advisor, and sounding board as you grow your business. We’ll go through the good, the stressful, the exciting, and the unexpected together — so you're never building your dream alone.
Ready to Launch Your Coffee Business? Sign up for a free 30-minute consultation or email us at hello@curatedcoffeeconsulting.com.
