In this class, we will work through the many factors you need to consider when starting a coffee wholesale program: customers, selling tactics, program offerings, roasting, equipment, and more! This class is led by 15+ year specialty coffee professional and Curated Coffee Consulting owner, Tarra Samuelson. Tarra has worked for both large and small scale wholesale roasters, selling across the US and developing programs for coffee sales in cafes, restaurants, hospitality, grocery, and more. Get her insight experience into what you need to know before or as you’re beginning to sell wholesale coffee. Additionally, you’ll work collaboratively with other prospective roasters to gain inspiration and grow your network.

Date: 9/20/2025 10:00 am - 1:00 pm PST. This class is 3-hours (with 15-minute break) and virtual. Link to join will be sent 24 hours in advance.

Fee: $ 150, includes 3 hours of instruction & download of “Vision Plan: Wholesale.

Email: Hello@curatedcoffeeconsulting.com to secure your spot today!