Ready to Launch Your Coffee Wholesale Program? Start Here
Virtual Workshop | November 15th, 2025 | 10:00 AM – 12:00 PM PST

Thinking about selling your coffee wholesale — but not sure where to start? Whether you're roasting at home, growing a small business, or scaling your existing brand, this 2-hour virtual workshop will walk you through everything you need to know to build a successful wholesale program.

This class is co-led by Tarra Samuelson, founder of Curated Coffee Consulting with 10+ years wholesale coffee sales experience, and Blair Smith, Southwest Sales Manager for Ally Coffee who has years under her belt of green buying and roasting for specialty roasters. Together, Tarra and Blair bring experience from both large-scale and boutique roasters, with a proven track record of buying seasonal green coffee, roasting to perfection, and selling into cafés, restaurants, grocery, and hospitality across the U.S.

What you'll learn:
✔️ Step-by-Step guide on how to buy green coffee
✔️ Equipment and educational needs for having your own roastery
✔️ Roasting considerations and product development
✔️ Sales Skills & Tactics that work for landing accounts
✔️ And more, including Q&A and collaborative breakout discussions

You’ll also get the chance to connect with other aspiring roasters, share ideas, and leave with a clear next step — plus a downloadable “Vision Plan: Wholesale” template to guide your journey.

📅 Date: Saturday, November 15th 2025
⏰ Time: 10:00 AM – 12:00 PM PST (includes 15-minute break)
💻 Format: Virtual – Zoom link sent 24 hours in advance
💵 Fee: $150 (includes workshop + downloadable resource)

🎟️ Reserve your spot:
Email Hello@curatedcoffeeconsulting.com to register today!